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Insights from new Generations: From Marketing to business strategies


The article is based on marketing and how new generations can bring value, ๐—ฎ๐—ป๐—ฑ ๐—œ๐˜ ๐ฌ๐ฎ๐ฉ๐ฉ๐ฅ๐ข๐ž๐ฌ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ ๐Ÿ๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐š๐ง๐ ๐†๐ซ๐จ๐ฐ๐ญ๐ก.


New generations can provide an inside look at how they interact with the business as customers (now and in the future) thus also foresee possible trends. In addition to this insightful perspective, there are some points which can be considered not strictly related to marketing but to the Business strategy and growth.

1. Focus on value, personalisation, and sustainability

2. โ€œHow businesses make a difference" is what customers want

3. Bosses freeze or do not use role models

4. โ€œYou will find the magic when you push the boundaries a little furtherโ€


Start-ups and incumbents have the following issues when they try to grow in the current markets (check the infographics)

โžก๏ธ Value,

โžก๏ธ Brand to support value

โžก๏ธ Client segmentation and new customers related to the problems we solve for them.

Points 1 and 2 have already been presented and discussed since long time ago.


๐Ÿ‘‰ Points 3 and 4 find it difficult to be fully implemented.

Point 3 is usually connected to moving from the Customer Persona to Customer who as a problem to be solved, using a dynamic mindset and approach to spot new segments, maybe new niches. After this initial definition of new segments, the marketing strategies and support of the Agencies will become more effective.


โœ” TRANSFORAGE TCA Ltd is capable to bring the experience had with the world of start-ups into existing businesses. Please feel free to contact us โ€œwith minimal risk and high returnโ€ for an initial complementary conversation.


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