How to achieve a remarkable transformation?
After years of stalled growth, in 2018 Pitney Bowes saw its second consecutive year of revenue growth, marking its best revenue growth in a decade. So how does a 99-year-old mailing solutions company become a leading technology company?
Three points have been leveraged:
1. Change people's perceptions.
2. Transform the customer experience
3. Rethink the fundamentals of marketing.
This Company has already been referenced as a new benchmark in the Digital Transformation.