How to achieve a remarkable transformation?



After years of stalled growth, in 2018 Pitney Bowes saw its second consecutive year of revenue growth, marking its best revenue growth in a decade. So how does a 99-year-old mailing solutions company become a leading technology company?

Three points have been leveraged:

1. Change people's perceptions.

2. Transform the customer experience

3. Rethink the fundamentals of marketing.

This Company has already been referenced as a new benchmark in the Digital Transformation.

Worth to read it.

© 2023 by Nicola Rider.

 

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