Growth after Pandemic
Disruption involves existing and new businesses.
"𝑩𝒆𝒊𝒏𝒈 𝒂𝒗𝒆𝒓𝒂𝒈𝒆 𝒊𝒔 𝒏𝒐 𝒍𝒐𝒏𝒈𝒆𝒓 𝒂𝒏 𝒐𝒑𝒕𝒊𝒐𝒏. 𝑾𝒊𝒏𝒏𝒆𝒓𝒔 𝒕𝒂𝒌𝒆 𝒎𝒐𝒔𝒕 𝒐𝒇 𝒕𝒉𝒆 𝒑𝒊𝒆". it is referred to the fact that incumbents try to fight back the 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 of new ventures.
"In 5 years 50% of revenues will come from new businesses and business models." (source: McKinsey 2021
Why new businesses? Today’s products and services would not be able to resolve disruptions and guarantee a sustainable future
Growth is the key to taking advantage of a disruption using the right strategy and supporting it with Innovation
Based on the disruptions we need to think about what must be done to create sustainability for after-pandemic
Crack the growth combination-Work smarter as new ventures do
From customers' needs to resolve customers' problems: this shift comes from the world of Startups: where they launch a product or a service the validity is based on Uniqueness and the Ability to resolve problems.
A new segmentation(*) based on Underserved customers with unmet needs, Customers for whom limited (or no) alternatives are available, Overserved customers and finally Who can’t afford to pay for existing solutions(*)
Different strategies for different new segments and new innovations which bring companies closer to the customers.
(*) Ulwick, Anthony W..
What types of innovations?
Adapted from: Ulwick, Anthony. EY,Alexander Osterwalder